On May 13th, AWS’s offices at the Torre Foster in Madrid became the epicentre of industrial innovation. At an exclusive event jointly organised by GALEO and AWS, we explored the enormous potential of Physical AI and how Artificial Intelligence is transcending screens to become permanently embedded in the physical world.
The “Second Wave” of AI is already here. If the first wave of the AI revolution brought us intelligent systems capable of responding through digital interfaces, we now face a far greater opportunity: leading the “Second Wave” with an AI that doesn’t just respond — it acts.
In an increasingly demanding market, companies need to reinvent their operations beyond simple digitalisation. Throughout the session, we addressed this new paradigm under a fundamental premise that underpins our technology architecture: “no chip, no data; no data, no AI; no cloud, no scale.”
From vision to operational profitability. Over the course of the morning, we combined strategic vision with real-world use cases to demonstrate how AI connected to sensors, actuators and robots is making viable industrial applications that were until now unthinkable on the factory floor.
Attendees discovered how a modular technology ecosystem — spanning from the Edge to the cloud — is the key to this transformation. Through the integration of AWS’s most advanced infrastructure services and operational platforms such as GALEO’s TwinPulse, companies are making the leap to next-generation automation systems. This translates into a direct business impact, enabling:
- Defect detection on production lines using advanced robotics.
- Seamless interaction with operators through large language models (LLMs) embedded directly in machinery.
- Real-time anomaly detection and prevention to optimise decision-making.
An ecosystem of leaders driving change. The event was exceptionally well received, generating a high level of debate across keynotes and expert panels. We explored first-hand the challenges and major opportunities that Physical AI offers for field operations, backed by the experience of leading industry players including GALEO, AWS, Beckhoff Automation S.A., Multiverse Computing and Autis Ingenieros.
We were honoured to have a world-class panel of speakers who guided the conversation throughout the day:
- Alejandro Alija, Founding Partner and Manager at GALEO.
- Ivan Fernández, Tech Manager at GALEO.
- Ignacio Sanchez, WW SSA, Physical AI at AWS.
- Carlos Villalón Herrera, Partner Solutions Architect at AWS.
- Fiorella Piriz, Partner Solutions Architect at AWS.
- Santiago Benito, Technical Sales Consultant & IPC/ePC Product Specialist at Beckhoff Automation S.A.
- Daira Bezzato, Mobile Tech Lead at Multiverse Computing.
- Elvira Moreno, Operations Director at Autis Ingenieros.
The “From Chip to Cloud” revolution is not merely a technological promise — it is a commercial reality already optimising costs, improving quality and scaling modern industrial operations.Are you ready to make the leap to Physical AI in your operations? Contact us and discover how we can help you transform your industry.